Approaching the first photo shoot for Copper Lune was one of the most exciting, and at the same time maddening, experiences of the launch. I have assisted on a couple of photo shoots previous to this, very large professional ventures with huge teams. This would be a much smaller affair or, as I prefer to think of it, more intimate. A smaller team meant that each member becomes vital to not just the success of the shoot, but to whether it happened at all. If one person didn’t show, everything would be off. There was more than one postponement, and a model that cancelled at the last minute. Fortunately, that was the end of the maddening.
The team that finally assembled on that day for the shoot was amazing. Each person knew their role, and yet was ready to jump in and help wherever needed. We would have a model, a photographer, one hair and one makeup stylist, even a videographer, and me, holding down the role of shoot stylist. I must admit I was more than a bit nervous until I knew that everyone would finally appear that day. An extra big thank you to our model Julia who showed up with less than a day’s notice. As the shoot went so smoothly there just really isn’t much more of interest I can say. I think the images in the gallery attest to that, as well as the video. Well, other than a word of thanks to all the people who made it such a success.
For me The photo shoot is just that last step of the design process. Whenever I am designing I am always thinking about how the clothes will look on the woman, where she will wear them, and how they will drape and accommodate her body as she moves through the tasks of her day. I imagine not just the silhouettes and fabrics of the garments, but the colours, architecture, and textures of the world she lives in. So many story lines run around my imagination that when approaching the look of the actual shoot it is rather like going on a vacation and your parents tell you that you can only take one item from your childhood menagerie of toys.
For most designers, myself included, the highlight in creating each garment is in seeing it walk and move on a real woman. Or in the case of corsets, how it hugs and encapsulates the female figure. The dress mannequin back in the studio is an invaluable tool, but it’s not who I am designing for. Of course there are teasing hints when fitting to the fit model, but the photo shoot is often the first time to see the line in its fullest form. This is the moment when you know all your work was worth the effort. As I move forward designing the next mini-collection its photo shoot is well beyond being a last minute detail.